Get hit with a whole lotta nostalgia!

Get hit with a whole lotta nostalgia!

GUESS Jeans USA FW1819

This Fall 2018, GUESS Jeans U.S.A. digs deep into the archives and loads up on woodland inspired pieces and original 90’s graphics for a collection launched in-store October 12th, 2018 at JUICE LA for a week-long pop-up experience and online at GUESSJEANS.com on October 15th, 2018. The campaign, shot by Rays Corrupted Mind and styled by Aleali May, features Cactus Jack break-out rapper, Sheck Wes, as the lead in the campaign.

The collection features silhouettes referenced from the early 90s that have been updated with rustic corduroy, moleskin and canvas materials and features original GUESS scouting locations such as Utah and Colorado in mind.

A prequel to the main launch was introduced through the unique capsule designed by DRx LOVE which includes one-of-a-kind pieces remixed with textiles from GUESS JEANS USA Fall 2018 collection. LA based luxury boutique, Maxfield, exclusively launched the capsule on September 25th, 2018 to celebrate 10 years of joining forces under the project DRx LOVE with DRx Romanelli and Tetsuzo Okubo, founder of ‘A Love Movement’. The Fall ‘18 collection and DRx LOVE collaboration bring new energy and life to traditional pieces from the GUESS archives.

Contacteer ons
Laura Buydaert Media Mania
Laura Buydaert Media Mania