Dress the part with GUESS Vibras

Dress the part with GUESS Vibras

GUESS announces global music superstar as the face of SS19 Vibras Campaign

GUESS is proud to introduce multiple Latin Grammy Award Winner, J Balvin as the face of the GUESS Spring 2019 campaign.  The singer stars in the advertising campaign alongside models Sofia Jamora, Kara Del Toro, Xian Mikol, and Gabriela Giovanardi in a series of images shot in Miami, Florida.  

"It has been a blessing to change the game with GUESS by bringing the fashion world into some of the tour merchandise for the VIBRAS tour. It’s been a perfect fit for my style, and the reaction among fans has been so wonderful. I’m very happy to now bring our partnership to another level” Balvin says.

The campaign, art directed by Paul Marciano, Chief Creative Officer of GUESS, Inc., and shot by fashion photographer Tatiana Gerusova captures Balvin wearing a selection of pieces from the ‘GUESS Vibras’ capsule throughout the streets of Little Haiti and at a private residence.  Shot against a series of brightly colored walls and street art, the vibrant collection seamlessly blends in with its tropical surroundings.

Nicolai Marciano, Director of Brand Partnerships for GUESS, Inc and GUESS Jeans U.S.A., speaks to the partnership saying, “The entire J Balvin campaign is about vibes, “Vibras”.  The campaign is an expression of who J Balvin is paired with the heritage of GUESS.  Considering J Balvin is one of the biggest artists in the world, and GUESS has a huge Latin fanbase, I knew it would be a perfect partnership to extend our global retail platform to his fans globally and connect with them beyond the music.”

“I am thrilled to launch this new collaboration with global music superstar, tastemaker and innovator, J Balvin,” says Paul Marciano.  “When we met last year at ComplexCon, I was extremely impressed with his knowledge of contemporary art, fashion and culture.  We connected immediately, realizing that we share the same values and passions.   Through the years, Balvin has played an integral role in rapidly changing the entire landscape of pop music as a reggaetón singer and I am always inspired and energized to work with these types of creative forces.”

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Laura Buydaert Media Mania
Laura Buydaert Media Mania
About Guess

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand.  Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of January 30, 2021, the Company directly operated 1,046 retail stores in the Americas, Europe and Asia. The Company‚Äôs partners and distributors operated 524 additional retail stores worldwide. As of January 30, 2021, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.eu.