For the 2020 championship racing season, GUESS is proud to sponsor the Kessel team as they take part in motorsport’s most prestigious races. Throughout the season’s racing calendar, the Kessel Racing Group team will race internationally under the GUESS flag, taking on the European Le Mans series, Michelin Le Mans Cup and Ferrari Challenge, as well as in the Abu Dhabi race. After the first race in Imola for the Ferrari Challenge on 3rd-4th July, the team is ready and raring to go for their second championship race in the European Le Mans series in Paul Ricard, France, on 18th-19th July.
“We are thrilled to once again collaborate with the Kessel team as they take on some of the biggest races in the motorsport calendar. This season, the team is stronger than ever as they forge ahead with a sense of adventure, confidence and individuality – all values that reflect the GUESS DNA. Since I was a child in France I grew up following the motorsport calendar and dreamed to be part of it one day. We are so grateful for this incredible moment to sponsor an amazing team and these prestigious races,” – Paul Marciano
Throughout each event, the whole Kessel team, including crew, hostesses and staff, will stand out in exclusive GUESS Kessel personalized garments and accessories, as well as GC Watches. These striking outfits proudly display the GUESS and Kessel logos, as do the drivers’ suits and cars, and are made exclusively for the team.
This is the first time GUESS garments have been customized for an event – the staff’s clothing has been personalized by drawing inspiration from key pieces in the collection and the iconic fit denim, while the mechanics’ outfits have been newly created, using materials and colors that suit their work, paired with long cargo pants and black shorts. This is also the first time GUESS is collaborating throughout the racing season, which is set to be more exciting than ever as it takes the GUESS team to the most prestigious motorsport locations around the world.
GUESS?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. GUESS? products are distributed through branded GUESS? stores as well as better department and specialty stores around the world. As of February 1, 2020, the Company directly operated 1,169 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 560 additional retail stores worldwide. As of February 1, 2020, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.
About KESSEL RACING:
Born to run, the passion of the Founder, Loris Kessel still remains at the centre of the activities of the group. The soul of the Swiss driver lives in our racing division, Kessel Racing. Since its inception, Kessel Racing has competed in Ferrari GTs and Challenges. The Kessel group, in addition to the award-winning Racing department, includes a Classic car division and a dealership of 4 different brands (Ferrari, Maserati, Bentley, Pagani).