GUESS Active : Iconically retro, irresistibly tropical

SPRING/SUMMER 2020

This Spring, the GUESS active wear advertising campaign captures a sequence of photographs featuring model, Natalie Roser in Malibu, CA. Directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and snapped through the lens of fashion photographer, Mégane Claire, the campaign features Natalie wearing the seasons most anticipated active wear styles on the breezy Malibu beach.

Iconically retro, irresistibly tropical and playfully sexy – this season, the GUESS Activewear SS20 collection heralds the sunshine with vivid palettes of neon and pastel tones, floral motifs and glam patterning, finished with vintage and contemporary appeal. The result is a vibrant selection of unique, stylish pieces that add a touch of summer sophistication to any look.

Spring’s body-hugging active wear separates includes a variety of matching two-piece sports bra and legging sets in vibrant red and variations of bright floral and camouflage printed silhouettes. A racerback sports bra with a logo-print band offers light support, perfect for yoga and pilates.  The collection is rounded out with a cropped light-weight pink track jacket which adds as a perfect layering piece for wherever the day might take you.

Dorothée Marcus PR manager, MMBSY

 

 

About Guess

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand.  Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of October 31, 2020, the Company directly operated 1,068 retail stores in the Americas, Europe and Asia. The Company‚Äôs partners and distributors operated 536 additional retail stores worldwide. As of October 31, 2020, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.

Guess