This Spring/Summer 2019, GUESS introduces model and actress, Charlotte McKinney as the face and designer of GUESS’ latest swimwear campaign and her capsule, ICON. Charlotte, the star of the SS19 campaign, played an instrumental role in the design and creation of each iconic swimsuit.
Charlotte McKinney is an American actress and model whose energetic appeal has been featured in several previous GUESS swimwear and lingerie advertising campaigns. With a strong social media presence, McKinney has been chosen for her American beauty and personality, which perfectly represents the spirit of GUESS and this highly feminine capsule collection.
"When I first started the design process, I wanted it to be authentic to me whilst keeping that Guess look we all love. So I drew inspiration from the ultimate beach babes, supermodel classics from the '80s and '90s. The colors, the styles, are all what I associate with the swimsuit icons, and therefore why the collection is also called ‘The ICON’." - Charlotte Finney
The ICON capsule collection is comprised of stylish, feminine designs. Staying true to GUESS’ DNA, classic red, black and white tones dominate the beachwear assortment and can be mixed and matched with a variety of designs. Bandeau and halter bikini tops, paired with cheeky, Brazilian and string briefs add a flirtatious element to the rotation while 80’s-inspired high-legged one-piece swimsuits enhance the silhouette and lend a chic fashion statement to any summer wardrobe.
Take an exclusive peak behind the scenes here!