This summer 2017, GUESS will make its debut at the annual Miami SwimShow, one of the largest swimwear tradeshows in the world located at the Miami Beach Convention Center from July 22nd to 25th. Among the industry’s most established and long-standing exhibitions, the SwimShow attracts annually more than 7,500 brands and buyers from 60 countries across the world and showcases in excess of 2,500 lines. The tradeshow will be hosted in the heart of South Beach, a vibrant destination with stunning beaches and an exciting nightlife.
GUESS will showcase its Spring/Summer 2018 Beachwear collection, a delivery that will be distributed globally with the goal of developing the brand’s market penetration in under-represented areas, such as Northern Europe, USA and Asia. The GUESS SS18 Beachwear collection is inspired by lively tropical moods to urban influences with retro vibes.
The carefree spirit of the Californian hot season is expressed in fun prints with floral motifs and geometric patterns, along with deconstructed gingham and stripes, and all highlighted by bold pop colors. Lycra and microfiber underlie statement silhouettes, from stunning monokinis to a vast assortment of bikinis in different styles. Most pieces are designed for a smooth transition from beach to party, and can be paired with stylish cover-ups.