“I couldn’t be more excited to partner with GUESS on this incredible campaign,” shares Cabello. “I’ve grown up loving their aesthetic and not in my wildest dreams did I ever think I’d be lucky enough to be a part of it,” she continued.
Art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and shot by fashion photographer Tatiana Gerusova in the desert of Palmdale, California, the campaign captures an amorous couple on the road looking for passion and excitement, serving as a backdrop capturing GUESS’ heritage through 90’s logo mania tee’s and oversized denim jackets. The dominance of denim evokes the free-spirited era of quintessential GUESS ad campaigns.
“Camila’s confidence, strength and beauty reflect the qualities I look for in a GUESS Girl and am so excited to welcome her into the GUESS family,” says Paul Marciano, Chief Creative Officer for GUESS?, Inc. “Choosing Camila to be the face of GUESS this fall celebrates that GUESS Girls are multi-talented, dynamic and accomplished women.”