GUESS FW17: Introducing Camila Cabello as the Newest Face of Guess

GUESS FW17: Introducing Camila Cabello as the Newest Face of Guess

New York, NY – This Fall, GUESS is proud to introduce Cuban Mexican American multiplatinum chart topping singer/songwriter, Camila Cabello as the face of the GUESS Jeans Fall 2017 advertising campaign alongside model, Alex Dellisola. On the heels of releasing her hit debut solo single “Crying In The Club” and her show stopping performance at the Billboard Music Awards this weekend, Camila’s career continues to soar with the launch of her being featured as the star of GUESS’ latest iconic GUESS campaign. Taking inspiration from GUESS’ roots and all-American style, the iconic black and white campaign reflects GUESS’ rich denim heritage that has characterized the brand for the past several decades. 

“I couldn’t be more excited to partner with GUESS on this incredible campaign,” shares Cabello. “I’ve grown up loving their aesthetic and not in my wildest dreams did I ever think I’d be lucky enough to be a part of it,” she continued.

Art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and shot by fashion photographer Tatiana Gerusova in the desert of Palmdale, California, the campaign captures an amorous couple on the road looking for passion and excitement, serving as a backdrop capturing GUESS’ heritage through 90’s logo mania tee’s and oversized denim jackets. The dominance of denim evokes the free-spirited era of quintessential GUESS ad campaigns. 

“Camila’s confidence, strength and beauty reflect the qualities I look for in a GUESS Girl and am so excited to welcome her into the GUESS family,” says Paul Marciano, Chief Creative Officer for GUESS?, Inc. “Choosing Camila to be the face of GUESS this fall celebrates that GUESS Girls are multi-talented, dynamic and accomplished women.” 

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Laura Buydaert Media Mania
Laura Buydaert Media Mania