GUESS FW18 Advertising Campaign: Desert Dream
Tuesday, August 14, 2018 —
Guess travels to Joshua Tree Park in Southern California for the Fall-Winter campaign and has roped top models Amanda Cerny, Gwen Van Meir, Erin Cummins, Amanda Rodriguez, Julien Marlon and Charlie Matthews to feature in its marketing visuals. Shot by photographer Josh Ryan, the campaign channels a quintessential, all-American vibe, in honour of the label's Los Angeles roots.
Womenswear looks featured in the campaign images include a range of denim silhouettes complemented by faux fur jackets in cherry red, old rose and dove gray. Solid and snake-print minidresses and floral jumpsuits round out the selection. Male models are shown in embroidered denim jackets and distressed jeans, which join graphic logo tees, quilted bombers, faux leather motos and camo-print pants in Guess’ menswear offering for Fall.