GUESS?, Inc., along with The GUESS Foundation, are launching multiple COVID-19 relief efforts, as part of their belief that we are #InThisTogether. GUESS?, Inc. and The GUESS Foundation are partnering with organizations to donate funds, clothing, and PPE, including 150,000 masks in Italy and Spain, and encourage blood donations to help support their global community during the COVID-19 crisis. The mission is simple: Give. Protect. Inspire.
Paul Marciano, Chief Creative Officer, commented:
“At GUESS, we want to inspire our communities to fight the COVID-19 crisis with strength, hope, and support of each other. We must maintain this strength for our families, our community and our world, as, together, we can overcome anything. In order to provide essential and urgent resources for those in greatest need, GUESS is donating over $1,300,000 towards the relief of our global community.”
In partnership with Good360, a global leader in product philanthropy and purposeful giving, GUESS?, Inc. will donate goods to its communities, including 45,000 pieces of apparel, as well as blankets and coloring books. Good360 has a vast non-profit network that can distribute clothing to those most in need. In addition, The GUESS Foundation and GUESS?, Inc. will make a donation to the LA Regional Food Bank to provide meals for struggling local families and children.
The GUESS Foundation, in partnership with Direct Relief, will donate funds toward personal protective equipment to help protect healthcare workers and essential service providers working on the frontlines in the USA.
Separately, The GUESS Europe Foundation will directly source N95 masks to be distributed to hospitals in the Lombardy region of Italy and the Madrid region of Spain, two areas hit hard by the virus. In Lombardy, these donations are focused on Fondazione per l’Ospedale dei Bambini Buzzi in Milan, as well as the Sant’Anna hospital in Como and San Leopoldo Mandic hospital in Merate. These smaller hospitals have been working tirelessly, saving the lives of hundreds of people from the region. In Madrid, efforts have been focused on supplying the IFEMA temporary field hospital, built for the current emergency, and two city hospitals, Gregorio Marañon and La Paz, which are both on the front line. As well as helping with mask distribution at Gregorio Marañon hospital, Spanish medical organization AMYTS will also help distribute masks to various elderly care homes in the Madrid area.
In total, GUESS will donate 150,000 masks across Spain and Italy. Earlier this year, GUESS Shanghai also donated to the Hubei Youth Development Foundation to assist with protection from the virus for the greater Wuhan area in China.
GUESS?, Inc. will utilize its communication platforms, such as social media and its vast network of brand ambassadors, to drive awareness and amplify critical messages to help save lives. For example, GUESS is planning an information campaign regarding the need for donations to replenish the national blood supply. A single blood donation can save up to 3 lives, and the short amount of time it takes to donate blood can mean a lifetime to a patient with COVID-19. GUESS aims empower their followers, consumers and associates to take meaningful action and inspire hope during these difficult times.
About the GUESS Foundation
Founded in 1994, the GUESS Foundation supports a wide range of causes whose messages promote nonviolence, tolerance, and equality to achieve social change. Leveraging our brand image of a strong, confident, empowered individual in a global landscape, we believe that every person deserves an equal chance to live the life he or she desires.
About GUESS?, Inc.
Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of August 3, 2019, the Company directly operated 1.162 retail stores in the Americas, Europe and Asia. The Company’s licensees and distributors operated 562 additional retail stores worldwide. As of August 3, 2019, the Company and its licensees and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.