GUESS Underwear FW17: Delicate Lace & Romantic Ruffle

GUESS Underwear FW17: Delicate Lace & Romantic Ruffle

This Fall, the GUESS lingerie advertising campaign features GUESS Girls, Bregje Heinen and Tina Lozovskaya in a decadent series of imagery.

Directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and shot by fashion photographer, Josh Ryan, the campaign showcases the models inside an ornate Los Angeles mansion providing a richly sensual environment as a backdrop to capturing the latest in sexy underpinnings.

The Fall season’s steamy collection of undergarments is highlighted throughout the campaign and showcases a wide-variety of intimates made for the everyday woman. Fall’s color palette is dominated by vivacious red, pastel pink and lavender, aqua blue as well as classic black and white hues. Delicate lace panties and sexy push-up bras with romantic ruffle detailing enhance curves and allows for a more flattering fit.

Laura Buydaert Media Mania
About Guess

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand.  Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of October 30, 2021, the Company directly operated 1,052 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 558 additional retail stores worldwide. As of October 30, 2021, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit