GUESS Women FW17: New Americana

The rule-breaking, irreverent outfits of the Americana delivery are quintessentially youthful in spirit: influenced by street art and the clubbing culture, they mix and match textures and silhouettes designed to create dramatic effects. Puffy outerwear in daring colors and iconic animal prints are paired with crop tops, dresses and miniskirts to express gutsy femininity. Sporty-chic remains a key trend, while sensual roses and romantic hearts complement rebellious rock looks. The dominant colors are pure black and full red, sometimes softened by dashes of pale pink, both on super sexy and casual garments.

Laura Buydaert Media Mania
About Guess

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand.  Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of October 30, 2021, the Company directly operated 1,052 retail stores in the Americas, Europe and Asia. The Company’s partners and distributors operated 558 additional retail stores worldwide. As of October 30, 2021, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit