Monday, February 26, 2018 —
This Spring 2018, GUESS is proud to introduce actress, singer, dancer, entrepreneur, philanthropist and fashion icon, Jennifer Lopez as the face of the GUESS Jeans Spring 2018 advertising campaign.
The campaign, art directed by Paul Marciano and shot by fashion photographer Tatiana Gerusova draws inspiration from Lopez’s life as a performer in Vegas and actress in Hollywood. Shot in an elegant villa, the images evoke classic GUESS campaigns with influences of Jennifer’s aesthetic and personal style.
Lopez is the latest face of Guess, following budding stars like Camila Cabello, Hailey Baldwin, and Gigi Hadid. But at two years shy of 50 years old, J.Lo is proving Guess Girls—and It Girls—don't have to be in their early 20s or younger.
Said Guess co-founder Marciano, "Jennifer’s impact and influence continues to grow and this campaign celebrates the notion that women get more beautiful and talented as they gain life experience."