La Vie en Pastel

La Vie en Pastel

GUESS Women Pre-SS19

The sunny pastel shades are popping up everywhere for Spring 2019. Think soft lavender tones, egg-yolk yellow and light blue washed denims. Delicate sugar toned shades have shaken off their Hyacinth Bucket connotations and turned themselves into a fashion statement.  A Californian vibe definitely shines through in delicious ice cream colour tones.

Large zippers and stud details add a bold finish to uber-feminine looks, offset by romantic cuts, ruffles and ruches on skirts and fluid dresses. In the height of summer, gossamer-light fabrics release a joyful, unrestrained femininity. Highlighted by a delicately glamorous colour palette in tones of powder pink and light blue - the perfect match for denim. Striped patterns inject a touch of zesty style, while broderie anglaise steals the scene on sensual dresses and tops.


About Guess

About GUESS?, Inc.

Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand.  Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of January 30, 2021, the Company directly operated 1,046 retail stores in the Americas, Europe and Asia. The Company‚Äôs partners and distributors operated 524 additional retail stores worldwide. As of January 30, 2021, the Company and its partners and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit